Get a Personalised Facebook Page
Have you created a facebook page for your business? If you haven't, why not?! If you have, then surely it would make sense to start making your page work as a promotional tool? That's right, it's time to maximise your facebook page to it's full potiential!
A facebook page is a great way to connect with your current customers and also appeal to new ones. Despite only having around 600 pixels in width to play with, the space can be used just like a website. It is possible to add images, video content, text and links to the main pages on your site. There are also a wide range of plugins available so you can add functionality and make the page more inviting.
Facebook has around 41 million users in the UK and 960 million around the world (Google Ad Planner, Nov 2011)... that's a lot of potential likes!
Integrate the page with your website
If you've got a facebook page and a website then it makes sense to hook them up with each other. Adding a like box makes it possible for people to like your facebook page when they are visiting your site. The dimensions of the box can be configured to fit into your website.
What's the point in a Facebook page?
That's a good question.. if you don't have the time to update and maintain the page then it's probably something you should avoid. However, if you do put the effort in then you could benefit from the following:
- Increased awareness - When someone likes your page or comments on the wall, the activity will be braodcast to all of their friends.
- Customer interaction - Keep your ear to the ground and find out what people really think about your products and services. You can even
- The pages are indexed by search engines - If you have a facebook profile to represent your business then this wont be indexed - it also goes against the Facebook terms and conditions so you could get this terminated at some point.
- Unlimited likes - there are currently no limits on the number of people who can like your page. You've got to aim high, haven't you?!
- Running targetted ads to fans of your page - target people who like your brand, not just people who share similar interests.
Examples of Some Recent Facebook Pages
Fresh Cargo
Flip flop & Fangs
Disconnected
The Double Glazing fund
