The internet provides a wide range of different places to help promote your website. With so much choice there comes a dilemma; what is the best way to promote my website? Without trying to be vague... the answer to that one really depends on what you are trying to achieve. It is important to concentrate on areas which are closely linked to your target market.
Your online marketing strategy should all work in harmony to ensure maximum benefit. An optimised website should be the solid foundation, profiles and links on other websites are the building bricks... keywords are the cement which hold everything together.
Search Engine Optimisation (SEO)
Search engine optimisation is a process that should help improve where your website ranks in the search engines. A website might look great when you browse through the pages, but search engines read the code in the background. A site that looks good doesn't always equal one that will rank well! By improving crucial areas on your site and through building links and mentions on other sites your website will start ranking higher.
More information on search engine optimisation.
Depending on your industry, pay-per-click (PPC) advertising can a very cost effective method of getting visitors to your website. The process involves bidding against your competitors for keywords, so in more competitive markets these bids can be relatively high.
Email marketing is a great way to promote offers, new products or to keep in touch with your customers or target market. There are several stages to your email campaign such as database acquisition, email design, email template creation, broadcasting and analysis. I'm happy to support you with any of these or completely manage the campaign on your behalf.